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Adaptive markets : financial evolution at the speed of thought / Lo, Andrew W. (Andrew Wen-Chuan)

"Half of all Americans have money in the stock market, yet economists can't agree on whether investors and markets are ration and efficient, as modern financial theory assumes, or irrational and inefficient, as behavioral economists believe--and as financial bubbles, crashes, and crises suggest. This is one of the biggest debates in economics, and the value or futility of investment management and financial regulation hang on the outcome. In this groundbreaking book, Andrew Lo cuts through this debate with a new framework, the Adaptive Markets Hypothesis, in which rationality and irrationality coexist. Drawing on psychology, evolutionary biology, neuroscience, artificial intelligence, and other fields, 'Adaptive Markets' shows that the theory of marked efficiency isn't wrong but merely incomplete. When markets are unstable, investors react instinctively, creating inefficiencies for others to exploit. Lo's new paradigm explains how financial evolution shapes behavior and markets at the speed of thought--a fact revealed by swings between stability and crisis, profit and loss, and innovation and regulation"--Jacket flap.

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Blind spots : how to uncover & attract the fastest emerging economy / Brideson, Rj

Consumer behavior
Target marketing
Purchasing power -- Comparative method.
Women consumers -- Influence.
Women -- Economic aspects.

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Blockchain for dummies / Laurence, Tiana

"Blockchain - the revolutionary technology behind the Bitcoin phenomenon - can also revolutionize financial transactions, data security, and information integrity for your business. This book shows you how it works and how your company can tap into its power. Discover different types of blockchains, what they can do, and the basics of blockchain platforms. You'll also find out how blockchain powers Bitcoin and benefits a variety of other industries. Be the first on your block with blockchain and reap the rewards!"--Cover.

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Book yourself solid : the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling / Port, Michael

Book Yourself Solid provides a true understanding of why self-promotion is a critical factor to success. It is this different and unique perspective that makes Book Yourself Solid so much more than an ordinary "how to" manual for getting more clients and raising a business profile. Michael helps the reader adopt this perspective and then provides the strategies, techniques, and skills necessary to get more clients and increase profits. Through verbal and written exercises, readers learn how to develop a strong marketing plan and brand image. In 2006, Michael published this book about marketing for the small business owner without addressing Facebook, LinkedIn or Twitter--which didn't even exist at the time. The 2nd edition of Book Yourself Solid will change all of that with brand new information, including: unique, personalized online marketing strategies for service professionals new SEO rules to optimize search engine listings and traffic solid social media exposure and dominance strategies.


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Can I have your attention? : inspiring better work habits, focusing your team, and getting stuff done in the constantly connected workplace / Mckee, Jonathan R. 1970-

"This book explains how to implement a comprehensive organizational strategy to increase focus and overcome digital distraction; take back control of the technology in your organization and life; establish a Communication Compact, defining how, when, and why your team will communicate with each other, create a "vault" to increase productivity, decrease stress, and boost your creativity; and more"--

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Creating great choices : a leader's guide to integrative thinking / Martin, Roger L.

"Conventional wisdom--and business school curricula--teaches us that making trade-offs is inevitable when it comes to hard choices. But sometimes, accepting the obvious trade-off just isn't good enough: the choices in front of us don't get us what we need. In those cases, rather than choosing the least worst option, we can use the models in front of us to create a new and better answer. This is integrative thinking. First introduced by Roger Martin in The Opposable Mind, integrative thinking is an approach to problem solving that uses opposing ideas as the basis for innovation. Now, in Creating Great Choices, Martin and fellow Rotman expert Jennifer Riel vividly show how they have refined and enhanced the understanding and practice of integrative thinking through their work teaching the concept and its principles to business and nonprofit executives, MBA students, even kids. Integrative thinking has been embraced by organizations such as Procter & Gamble, Deloitte, Verizon, and the Toronto District School Board--all seeking a replicable, thoughtful approach to creating a "third and better way" to make important choices in the face of unacceptable trade-offs. The book includes new stories of successful integrative thinkers that will demystify the process of creative problem solving. It lays out the authors' practical four-step methodology, which can be applied in virtually any context: Articulating opposing models Examining the models Generating possibilities Assessing prototypes Stimulating and practical, Creating Great Choices blends storytelling, theory, and hands-on advice to help any leader or manager facing a tough choice"--


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Dollars and sense : how we misthink money and how to spend smarter / Ariely, Dan

Finance, Personal
Finance, Personal -- Psychological aspects


Find accurate phone-verified information on every company in Canada in this database of 1.9 million businesses. Additionally their files are processed monthly against the National Change of Address Program.

Available Online
Research 11 million Canadian households with the largest database available. Records are 100% publicly sourced to comply with Canadian privacy laws.

Available Online
Provides access to specialized reference sources that used to be only available in library. eBooks available in this collection are: Gale Encyclopedia of Cancer; Gale Encyclopedia of Genetic Disorders; Gale Encyclopedia of Medicine; Gale Encyclopedia of Nursing and Allied Health; Scholarships, Fellowships, and Loans, 22nd ed.; and Nonfiction Literature Classics for Students.

Available Online
Lynda.com gives users free access to thousands of video tutorial courses with a focus on such areas as technology, software development, business skills, project management as well as creative skills like animation and video editing. The courses are taught by recognized industry experts who will guide you along in learning the skills you need for your personal and professional development.

Available Online
Scott’s Canadian Business Directory lists Canadian manufacturers, wholesalers, distributors, sales agents and business services providers. This information is updated annually.

Available Online
Self-serve standard products available on the Statistics Canada website ― including CANSIM and census data products ― are now free of charge.

Available Online

Need help locating Business resources? Try our email reference service or a one-on-one workshop.

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This one-on-one, 60-minute workshop will provide an introduction to company and industry resources available at VPL and on the web. Learn how to find companies in your industry! Please book an appointment at the Information Desk or by filling out the form below. Please note that appointments must be booked at least one week in advance.

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