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Greener marketing / Grant, John

"This major update of the bestselling The Green Marketing Manifesto will include additional material on the current new wave of interest in sustainability. With interest in green marketing back at the top of the agenda, this new edition will cover current topics such as single use plastic, Extinction Rebellion & the global schools strike. The text will be interspersed with the author's own discussions, strategies and tips learnt from client work. This new edition will also include: Surveys on concerns about climate change and environmental degradation. Technology advances e.g. blockchain tracking of supply chain data. Updated global case studies. New business models such as sharing, upcycling and circular economy"--Provided by publisher.

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Hooked : how to build habit-forming products / Eyal, Nir

Consumer behavior
Consumers' preferences
New products

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How I built this : the unexpected paths to success from the world's most inspiring entrepreneurs / Parker, Nils

"Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz, this book offers priceless insights and inspiration from the world's top entrepreneurs on how to start, launch, and build a successful venture"--Provided by publisher.

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Ignore the hype : financial strategies beyond the media-driven mayhem / Perry, Brian

"The average individual needs to be protected against the onslaught of financial media and the proliferation of trading strategies that may be appropriate for hedge funds but make no sense for the average investor. While CNBC and other financial media are valuable as information sources, many non-professional investors lack the ability to filter the information (and misinformation) they receive from the media. As a result, they are tempted into a succession of short-term trading strategies that are ultimately doomed to failure. Ignore the Hype will help provide context so that individuals can avoid information overload and instead harness time-tested tools, techniques, and strategies to meet their financial goals."--Provided by publisher.

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Made up : how the beauty industry manipulates consumers, preys on women's insecurities, and promotes unattainable beauty standards / Laham, Martha.

"Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women's Insecurities, and Promotes Unattainable Beauty Standards takes a hard look at the multibillion-dollar beauty industry, which promotes unrealistic beauty standards, perpetuates gender stereotypes, and uses sexual objectification to sell products. The book is divided into four parts. Part 1 explores the global beauty industry, traces the cultural history of cosmetics, examines the regulatory climate of the cosmetics industry, and profiles the beauty consumer. Part 2 investigates the pervasiveness and persistence of the feminine beauty ideal, explores the globalization of Western standards of beauty, analyzes the myth-making power of beauty advertising, and decodes archetypal and stereotypical portrayals of women in beauty ads. Part 3 investigates the decorative and sexual depictions of women in beauty advertising and analyzes the power of celebrity beauty endorsements. Part 4 looks at the interplay between images of physical perfection in advertising messages and the surge in body modification and enhancement"--Provided by publisher.

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Peak performance culture : the five metrics of organizational excellence / Mitchell, Dave

"Following his successful books, The Power of Understanding People and The Power of Understanding Yourself, Peak Performance Culture: The Five Metrics of Organizational Excellence provides the reader with a detailed road map for creating a high performing culture in any company or association. Mitchell addresses five critical factors -- factors that can be monitored much like the dashboard of a car - that predict the success of any organization. As was the case with his previous two books, Peak Performance Culture builds concepts and provides a new and deeper application of these ideas complete with exercises that readers can use to apply what they have learned immediately"--Provided by publisher.

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The case for degrowth / D'Alisa, Giacomo.

Economic development
Stagnation (Economics)
Sustainable development

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The finance curse : how global finance is making us all poorer / Shaxson, Nicholas

"Financial journalist Nicholas Shaxson first made his reputation as a war reporter studying the 'resource curse,' seeing first-hand the disastrous economic and societal effects that followed the discovery of oil in Angola. He then gained prominence as an expert on tax havens, revealing the dark corners of that world long before the scandals of the Panama and Paradise Papers. Now, in The Finance Curse, revised with chapters exclusive to the American edition, he brings his broad knowledge to bear in an eye-opening investigation of how finance has overbalanced the economies of Western democracies, exerting an outsize effect on policy-making and effecting a brain drain of the brightest and best to the financial industry and its offshoots, much to the detriment of both the business sector and broader society. Shaxson explores the transmogrification of banks over the twentieth century from relatively small institutions that did well for themselves by serving the needs of business to unfettered global behemoths. These megabanks now spread the fiscal gospel that business must be taxed as little as possible to achieve unconstrained profits. It has encouraged a race to the bottom between states to provide the most subsidized environment for big business that rides on the toil and taxes of everyone else, all in the name of a bogus 'competitiveness.' We need strong financial institutions-but when finance grows too big it becomes a curse. The Finance Curse is the explosive story of how finance got a stranglehold on society and provides powerful new insights into how we might release ourselves from its grasp. It is a book that none of us can afford to ignore."

Find accurate phone-verified information on every company in Canada in this database of 1.9 million businesses. Additionally their files are processed monthly against the National Change of Address Program.

Available Online
Research 11 million Canadian households with the largest database available. Records are 100% publicly sourced to comply with Canadian privacy laws.

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Provides access to specialized reference sources that used to be only available in library. eBooks available in this collection are: Gale Encyclopedia of Cancer; Gale Encyclopedia of Genetic Disorders; Gale Encyclopedia of Medicine; Gale Encyclopedia of Nursing and Allied Health; Scholarships, Fellowships, and Loans, 22nd ed.; and Nonfiction Literature Classics for Students.

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LinkedIn Learning (previously called Lynda.com) gives users free access to thousands of video tutorial courses with a focus on such areas as technology, software development, business skills, project management as well as creative skills like animation and video editing. The courses are taught by recognized industry experts who will guide you along in learning the skills you need for your personal and professional development. Currently the LinkedIn Learning mobile app is not available to libraries. We are anticipating it to be ready in summer 2021. How to use LinkedIn Learning

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Scott’s Canadian Business Directory lists Canadian manufacturers, wholesalers, distributors, sales agents and business services providers. This information is updated annually.

Available Online
Self-serve standard products available on the Statistics Canada website ― including CANSIM and census data products ― are now free of charge. This is an open resource for everyone and not VPL-subscribed.

Available Online

Need help locating Business resources? Try our email reference service or a one-on-one workshop.

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