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Brand storytelling : put customers at the heart of your brand story / Rodriguez, Miri.

Brand storytelling: what is it? -- Where do I start? -- The magic (and magic tricks) in storytelling -- IMC reimagined: building an integrated marketing plan with story -- The brand story hero: put your customers at the heart of your brand story -- If story is magic, vulnerability is the magic wand -- Ethics in storytelling: when to use your secret weapon -- Immersive storytelling: exploring the story experience -- Your best brand storytellers: employees and influencers -- Marketing (actually, testing) your brand story -- Benchmarking your brand story -- Villains and antagonists: the bad guys who want to tear down your brand story -- The future of brand storytelling: how AI, machine learning and automation can tell only one side of the story -- Inspire your brand story: interviews with leading storytellers around the world.

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Business model shifts : six ways to create new value for customers / Lokitz, Justin

"Business models evolve as customer behavior and technology is changing. Once business models do not evolve, they are dying. Traditional business models, the ones that created so much value for companies in the past are broken. So, what are new options? Are there new business models that can turn the business into profit? We need to create a better understanding of changing customer behavior and business model shifts. We need to re-think everything. We need to provide the foundation for more attractive, but very different, business models. These new business models can create new value for customers and for the company. But to search and capture these business models we need to step back and understand how business models are growing in different industries. Business Model Shift is an analysis of more than 100 leading business models and reveals new patterns and shifts to help you search for your next business model. Each shift is explained through practical and easy to understand case studies. The book answers questions like, "what do we learn from CitizenM? What is the business model of Google about? What can I learn from business models inside and outside my industry? And how can I make the shift? Uber and Lyft took over the streets in San Francisco. Few yellow taxi's left to serve tourists. The locals have shift their behavior and adapted to their platform. Amazon shifted its business model from selling books to 24/7 logistic services to your home. Netflix shifted from renting and shipping dvd's to tailor made on demand series like Narcos"--Provided by publisher.

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Buy, rehab, rent, refinance, repeat : the BRRRR rental property investment strategy made simple / Greene, David

Invest in real estate and never run out of money--using the hottest strategy in the real estate world!

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Can't pay, won't pay : the case for economic disobedience and debt abolition / Debt Collective.
Can not pay, will not pay
"Debtors have been mocked, scolded, and lied to for decades. We have been told that it is perfectly normal to go into debt to get medical care, to go to school, or even to pay for our own incarceration. We've been told there is no way to change an economy that pushes the majority of people into debt while a small minority hoards wealth and power. Debtors of the world must unite. As isolated individuals, debtors have little influence. But as a bloc, we can leverage our debts and devise new tactics to challenge the corporate creditor class and help win reparative, universal public goods. Individually, our debts overwhelm us. But together, our debts can make us powerful"--Provided by publisher.

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Clever girl finance : learn how investing works, grow your money / Sokunbi, Bola
Grow your money
"Many young women today lack the financial literacy resources that speak to their demographic and lack the support to leverage their earnings to build real wealth. This lack of knowledge causes this demographic to be in the group of least likely to invest and build long term wealth despite graduating college and opening businesses at record numbers. They are earning money but need the skills to grow it long term. This book will provide them with foundational investing skills, as well as introduce them to examples of women like them who have built wealth through investing, making the topic more attractive/approach and in away that's relatable to them"--Provided by publisher.

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Competing in the age of AI : strategy and leadership when algorithms and networks run the world / Iansiti, Marco

Artificial intelligence -- Industrial applications.
Business planning
Competition
Leadership

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Diversity in the workplace : eye-opening interviews to jumpstart conversations about identity, privilege, and bias / Williams, Bärí A.

"Contemporary and compassionate teachings for building true workplace diversity. In order to create an inclusive working environment, it is important for companies to understand the experiences that diverse employees face in the workplace. Diversity in the Workplace is a guided tour of what it means to be a minority in today's labor force"--Provided by publisher.

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Eat, sleep, innovate : how to make creativity an everyday habit inside your organization / Anthony, Scott D.

Corporate culture
Creative ability in business
Success in business
Technological innovations

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Economic geography : a contemporary introduction / Coe, Neil M.

"Economic Geography is an engaging and accessible introduction to the different ways modern economic geographers understand, analyze, and interpret economic processes. This comprehensive text addresses significant questions relevant to contemporary economic life, from the activities of transnational corporations to issues surrounding workplaces and consumption. It encourages readers to explore how spatial patterns, places, networks, and territories shape large-scale economic processes. Accessible, highly-illustrated material presents fresh insights from the field--complemented by relatable, real-world examples that help students understand the social, cultural, and political contexts underpinning global economic processes. Now in its third edition, this extensively revised and updated textbook retains the features and thematic structure that have proved popular with students and instructors alike, while adding exciting new content. New chapters explore how the global economy and global development are institutionalized and governed, the economic geographies of global climate change, economic practices outside the capitalist mainstream, the role of migrants in labour markets, global production networks, and more"--Provided by publisher.

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Experimentation works : the surprising power of business experiments / Thomke, Stefan H.

Business -- Technological innovations.
Consumers -- Research
Creative ability in business
Marketing research
Success in business

Find accurate phone-verified information on every company in Canada in this database of 1.9 million businesses. Additionally their files are processed monthly against the National Change of Address Program.

Available Online
Research 11 million Canadian households with the largest database available. Records are 100% publicly sourced to comply with Canadian privacy laws.

Available Online
Provides access to specialized reference sources that used to be only available in library. eBooks available in this collection are: Gale Encyclopedia of Cancer; Gale Encyclopedia of Genetic Disorders; Gale Encyclopedia of Medicine; Gale Encyclopedia of Nursing and Allied Health; Scholarships, Fellowships, and Loans, 22nd ed.; and Nonfiction Literature Classics for Students.

Available Online
LinkedIn Learning (previously called Lynda.com) gives users free access to thousands of video tutorial courses with a focus on such areas as technology, software development, business skills, project management as well as creative skills like animation and video editing. The courses are taught by recognized industry experts who will guide you along in learning the skills you need for your personal and professional development. Currently the LinkedIn Learning mobile app is not available to libraries. We are anticipating it to be ready in summer 2021. How to use LinkedIn Learning



Available Online
Scott’s Canadian Business Directory lists Canadian manufacturers, wholesalers, distributors, sales agents and business services providers. This information is updated annually.

Available Online
Self-serve standard products available on the Statistics Canada website ― including CANSIM and census data products ― are now free of charge. This is an open resource for everyone and not VPL-subscribed.

Available Online

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