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3 vital questions : transforming workplace drama / Emerald, David
Three vital questions
Business communication
Leadership
Work environment

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Account-based marketing : how to target and engage the companies that will grow your revenue / Fewless, Jessica.

B2B companies spend $40B on marketing each year, yet the traditional model for lead generation, the engine that drives growth for B2B, is fundamentally broken. It has failed to reliably generate strong business results, it has created friction, distrust and outright dysfunction between marketing and sales teams. Account-based marketing has quickly gained traction with the majority of B2B companies because it aligns sales and marketing teams around the accounts that will have the most business impact- whether they are prospects or customers. Instead of chasing a large volume of generic leads, or ignoring current customers altogether, ABM helps sales and marketing coordinate their efforts against a specific set of target accounts. Despite the rapid ascent of ABM, there continues to be a significant amount of confusion around ABM as a strategy. This book answers the key questions: How do you implement it? What are the best practices? What are real life examples of ABM programs? And what's the best way to measure success? This book will help B2B marketers execute a world class ABM strategy.--

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Bad blood : secrets and lies in a Silicon Valley startup / Carreyrou, John

"The full inside story of the breathtaking rise and shocking collapse of a multibillion-dollar startup, by the prize-winning journalist who first broke the story and pursued it to the end in the face of pressure and threats from the CEO and her lawyers. In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the female Steve Jobs: a brilliant Stanford dropout whose startup "unicorn" promised to revolutionize the medical industry with a machine that would make blood tests significantly faster and easier. Backed by investors such as Larry Ellison and Tim Draper, Theranos sold shares in a fundraising round that valued the company at $9 billion, putting Holmes's worth at an estimated $4.7 billion. There was just one problem: The technology didn't work. For years, Holmes had been misleading investors, FDA officials, and her own employees. When Carreyrou, working at The Wall Street Journal, got a tip from a former Theranos employee and started asking questions, both Carreyrou and the Journal were threatened with lawsuits. Undaunted, the newspaper ran the first of dozens of Theranos articles in late 2015. By early 2017, the company's value was zero and Holmes faced potential legal action from the government and her investors. Here is the riveting story of the biggest corporate fraud since Enron, a disturbing cautionary tale set amid the bold promises and gold-rush frenzy of Silicon Valley"--

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Bank on yourself : why every woman should plan financially to be single, even if she's not / Harrison, Ardelle.

Finance, Personal -- Canada.
Women -- Canada -- Finance, Personal.
Single women -- Canada -- Finance, Personal.


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Cryptocurrency investing for dummies / Danial, Kiana.

Part 1: Getting started with cryptocurrency investing -- Part 2: The fundamentals of investing in cryptos -- Part 3: Alternatives to cryptos -- Part 4: Essential crypto strategies and tactics -- Part 5: The part of tens -- Part 6: Appedices.

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Design works : a guide to creating and sustaining value through business design / Fraser, Heather M. A.

Design Works is a collection of best practices that serves as a leader's guide to driving innovation within the enterprise through the strategic and design-inspired practice of Business Design. It is well recognized that enterprise success requires ongoing innovation to create new value and sustain success. That requires a disciplined integration of exploration, sound strategic decision-making and leadership at all levels of the enterprise. While the resurgence of design thinking has proven to catalyze fresh thinking, it can fall short if not fully integrated with the business strategy of the enterprise, mindful stakeholder engagement and the evolution of enterprise management systems. This book builds on the fundamental principles of the first edition of Design Works: How to Tackle Your Toughest Innovation Challenges through Business Design. It expands on how to effectively navigate progress through strategy integration, effective stakeholder engagement and blending design-inspired practices with analytics to build a compelling business case for investment in value-creating efforts. Like the first edition, it includes valuable frameworks, inspiring stories and practical tools to drive growth and innovation in any type of organization. Clear principles for leading innovation draw from others' experience to help make the most of enterprise talent and resources. New methodologies hone and build on the repertoire of tools in the first edition. New stories provide insights into how a variety of organizations have leveraged the principles and practices of Business Design. --

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Employee to entrepreneur : how to earn your freedom and do work that matters / Glaveski, Steve.

Will your job exist in 10 years? Or even 5 years? Is your work meaningful and fulfilling or do you find yourself living for the weekend and browsing job listings as a form of escape? Amidst this growing discontentment and uncertainty in the corporate workplace, entrepreneurship is thriving and that's because entrepreneurs see threats as opportunities that aren't responded to in a timely manner. To respond one must embrace uncertainty, the antithesis of how most large organizations and their people see the world, oftentimes opting to over-plan and end up with a case of paralysis by analysis. Employee to Entrepreneur will help you find a path to more meaningful work, make a better transition to entrepreneurship, leverage your strengths, and thrive in your new path.

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Generation wealth / Greenfield, Lauren

Examines the desire for people to become rich and build wealth by any means necessary.

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Instagram power : build your brand and reach more customers with visual influence / Miles, Jason

Branding (Marketing)
Instagram (Firm)
Internet marketing
Social media -- Marketing.

Find accurate phone-verified information on every company in Canada in this database of 1.9 million businesses. Additionally their files are processed monthly against the National Change of Address Program.

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Research 11 million Canadian households with the largest database available. Records are 100% publicly sourced to comply with Canadian privacy laws.

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Provides access to specialized reference sources that used to be only available in library. eBooks available in this collection are: Gale Encyclopedia of Cancer; Gale Encyclopedia of Genetic Disorders; Gale Encyclopedia of Medicine; Gale Encyclopedia of Nursing and Allied Health; Scholarships, Fellowships, and Loans, 22nd ed.; and Nonfiction Literature Classics for Students.

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Lynda.com gives users free access to thousands of video tutorial courses with a focus on such areas as technology, software development, business skills, project management as well as creative skills like animation and video editing. The courses are taught by recognized industry experts who will guide you along in learning the skills you need for your personal and professional development.

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Scott’s Canadian Business Directory lists Canadian manufacturers, wholesalers, distributors, sales agents and business services providers. This information is updated annually.

Available Online
Self-serve standard products available on the Statistics Canada website ― including CANSIM and census data products ― are now free of charge.

Available Online

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